For Girls by Girls
Kari Traa is a leading Scandinavian sportswear brand designed exclusively by women, for women. When the brand´s baselayer packaging was found to have many practical limitations. Frank Oslo was commissioned to create a new packaging concept.
The new packaging was designed to gain maximum attention in-store whilst solving several practical challenges for both retailer and consumer. A new and innovative structural design was created, from design and prototyping through to sourcing of materials and manufacturers.
The branding was created for maximum differentiation in-store in addition to an innovative messaging concept focusing on user needs rather than the usual technical claims.
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Delivered:
Concept
Visual Communication
Visual Communication
Packaging Design
Product Design (Collaboration with Hugo Industridesign)
Product Design (Collaboration with Hugo Industridesign)
Photography by Erik Fuglseth
